Press Release T-DAB & Situ Live

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The Data Analysis Bureau and Situ Live team up to deliver the ultimate retail experience through AI & ML

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Delivering the ultimate retail experience with AI and ML

The Data Analysis Bureau and Situ Live team up to deliver the ultimate retail experience through AI & ML

London, United Kingdom: The Data Analysis Bureau (T-DAB) is proud to announce a technology partnership with Situ Live. This partnership was brought together to deliver the ultimate data-driven retail experience, backed up by AI and Machine Learning.

Situ Live, an exciting and immersive shopping experience, which reimagines the traditional commercial retail model, is opening in Westfield Shepherd’s Bush early October 2021.  Situ Live is a product experience platform that combines physical retail destinations, live storytelling and digital product discovery to emotionally connect consumers to brands. The debut venue will help innovative product brands launch in high-footfall retail destinations.

T-DAB have helped Situ Live explore the data and AI opportunities in the customer journey and devise a delivery roadmap to deliver an innovative store experience. T-DAB and Situ Live have also collaborated on a research project to deliver personalised product descriptions using NLP and machine learning.

Situ Live are evolving the retail experience and data powered storytelling will bring a huge amount of value to their consumers and brands.  We are excited to be working with Situ Live as their technology partner to deliver insights through AI and machine learning” says George Hancock, CGO & Business Development Director at the Data Analysis Bureau.

From working with Situ Live to develop and deliver their data & AI-driven strategy, to now see this come to life for their store opening in September is an exciting time for us and the retail industry. As technology partners, we work hard to support Situ Live efforts in delivering a new approach to retail and make sure to empower them with the appropriate technology solution”

We have worked closely with the T-DAB team to create our vision for how data can help transform the shopper experience, driving the analytics and insights that our brand partners crave and presenting them in our digital platform. Says Roberto Simi, CTO at Situ Live. “AI will help consumers make better shopping choices and assist brands in converting more sales and product research and development

The benefits of this new partnership include:

Disrupting the traditional retail model with a new era of intelligent and immersive experiences that empower the relationship between brands and consumers.

Leveraging on data and optimising insights to understand shifts rapidly and effectively in behaviours and patterns to support the delivery of experiences tailored to customers

Effectively maximize the return on investment of new technologies and apply AI and Machine Learning solutions to leverage on the partnership synergies

See the technology in action, along with everything else Situ Live has to offer, at Westfield London in Shepherd’s Bush from 4th October 2021. Additional Situ Live venues are planned for 2022.

Meet T-DAB at Retail Week Live at Magazine London on 13th & 14th October.

About The Data Analysis Bureau:

T-DAB is a leading Data Science & Data Engineering Innovation Company helping companies build intelligent systems driven by machine learning, and scale them as quickly, easily, and affordably as possible.

About Situ Live

Situ Live is a new physical and digital shopping format that blends the editorial strength of lifestyle magazines with the sensory energy of live events.

Westfield London provides the perfect environment for the next evolutionary step in how brands engage with shoppers. Situ Live’s passionate presenters and advisors bring stories to life, seamlessly using technology to empower, accrue knowledge and smooth the journey to purchase.

Situ Live partners with brands to help them deliver personalised experiences that showcase their products, generate demand, and enable a connected customer journey.

For more information, visit the Situ Live website, or connect via Facebook, Twitter, Instagram, and LinkedIn.

For more information get in touch: 

Eugenio Rampinelli, Marketing Manager – eugenio.rampinelli@t-dab.com

George Hancock, Director of Business Development – George.hancock@t-dab.com

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